Victory Saudi Celebrates 10 Years in the Saudi Market

Riyadh, 06/06/2026 — Victory Saudi celebrated ten years since its launch in the Saudi market at an official ceremony held at the company's headquarters in Riyadh, attended by a select group of customers, business partners and media representatives, alongside a high-level delegation from Victory's main factory in the People's Republic of China.

Victory's journey in the Kingdom began in 2016 in a crowded, competitive market dominated by established global brands. The beginnings were not easy — the company faced the challenge of building trust and awareness in a sector that rewards proof, not promises. But with a commitment to a reliable product, genuine customer service, and a deep understanding of the needs of the Saudi commercial sector, Victory built its customer base — customer by customer, year after year.

Today, that journey is crowned by a landmark achievement: Victory has become one of the top five small commercial vehicle brands in Saudi Arabia.

In his speech, Eng. Ahmed Al-Rubaish, Chairman of Victory Saudi, said: "We started with a clear vision: to offer reliable, economical solutions that serve the commercial sector — foremost the small and medium enterprises that are the backbone of the Kingdom's Vision 2030 economy. Today, thanks to our customers' trust, Victory is one of the top five brands in the Kingdom — an achievement we are proud of but will not stop at. Our ambition is to be the first choice for small trucks and vans in the Kingdom."

For his part, Mr. Li Shin, Overseas Sales Manager at Victory's factory in China, affirmed that Saudi Arabia holds an advanced strategic importance within the company's global plans. He said: "Last year we launched the Victory 2-ton diesel trucks, engineered specifically for the Saudi market after an in-depth study of customer needs, road conditions and climate. We promise our customers in the Kingdom more dedicated models in the near future."